ROAS Calculator
Check whether your ad campaigns pay for themselves. Enter revenue generated and ad spend to get the ROAS ratio.
How it works
- 1
Enter revenue
Revenue attributed to the campaign.
- 2
Enter ad spend
Total spent on the campaign.
- 3
Read the ROAS
Revenue generated per unit spent on ads.
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Frequently asked questions
It depends on your margin. With a 40% margin you need a ROAS above 2.5:1 just to break even.
How ROAS is calculated
ROAS is revenue ÷ ad spend. Spending 1,000 and generating 4,000 in revenue is a 4:1 ROAS, often written as 400%.
ROAS looks at revenue, not profit — it ignores product cost, shipping and other expenses. A campaign needs a ROAS above your break-even point (1 ÷ gross margin) to actually be profitable, so read it together with your margins.