CTR Calculator
See how often people who see your link actually click it. Enter clicks and impressions to get the click-through rate.
How it works
- 1
Enter clicks
How many times the link or ad was clicked.
- 2
Enter impressions
How many times it was shown.
- 3
Read the CTR
The click-through rate as a percentage.
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Frequently asked questions
Search ads often average a few percent, display and social ads well under 1%, and top organic results much higher. Compare within the same channel.
What click-through rate measures
CTR is clicks ÷ impressions × 100. 250 clicks from 10,000 impressions is a 2.5% CTR.
A higher CTR means your headline, creative or search snippet is relevant to the people seeing it. In Google Search Console, improving titles and meta descriptions is one of the fastest ways to lift organic CTR; in Google Ads, higher CTR also helps quality score and lowers CPC.